Alice Segretto is more agitated than ever. The success of her chain of stores Sexy Delícia takes the businesswoman on a tour around the world. Working endlessly, Alice realizes that she has not been able to keep up with her family, which has also grown. Conflict sets in: how to reconcile this insane life with her family? Impetuously, Alice makes a curious decision, deciding to retire and hand over the business to her mother. But when a competitor comes up with a plan to steal the scene, Alice's life is once again flipped legs in the air.